Services / Scent identity studio

Build a brand experience people can remember with more than their eyes.

We bring strategy, fragrance, and presentation together to create sensory brand experiences with meaning, consistency, and room to grow.

AS Home & Co. / Scent identity studio
01 / Discover02 / Define03 / Develop04 / Deliver

Begin with the foundation—or meet us at the stage your project is already in.

Every engagement is shaped around your goals, scale, and timeline. For the most cohesive result, signature projects begin with strategy and move through scent and product development as one connected system.

Live collaborationMeet + Blend

Find the language for your scent—together, in real time.

A guided working session where you experience, compare, and combine sample scent directions live with AS Home & Co. The goal is not to rush to a finished fragrance. It is to uncover the notes, moods, contrasts, and emotional cues that feel most true to your brand.

During the session

We move through curated fragrance families, test combinations, discuss instinctive reactions, and connect your preferences back to your brand story and intended experience.

You leave with

A documented desired scent-profile framework that can guide custom fragrance development, product creation, spatial scenting, or a broader Scent Identity Strategy.

Session investment$250Up to 90 minutes · paid to reserve

The booking fee is nonrefundable. When custom development begins within 14 days, $100 is applied to the development investment.

Book a Meet + Blend session

Creative development and product production are two separate investments.

Your development investment covers the strategy, sourcing, formulation, sampling, feedback, and testing required to establish an approved scent. Production begins only after that work is complete.

01

Discover

Meet + Blend

$250

A guided working session and documented scent-profile framework. Paid in full when the session is reserved.

02

Develop

Custom scent development

$350 / one scent

Two-scent collection: $650. Each additional scent: $300. Development is paid before formulation and sampling begin.

03

Produce

Wholesale production

Quoted by scope

Approved scents move into candles or home-fragrance products through a separate production order based on format, quantity, packaging, and timeline.

What development includes

  • Up to three initial versions per scent
  • One guided refinement round
  • Two finished samples of the approved direction
  • Testing in one candle format

Additional scope

  • Additional revision round: $75
  • Testing in an additional product format: $50
  • Travel, rush work, specialty packaging, and delivery quoted separately
  • Production orders under $1,000 are paid in full before production

Formula stewardship: AS Home & Co. retains the underlying blend formula and grants the client use of the approved scent in products manufactured by the studio. Formula ownership or outside-manufacturer rights require a separate written buyout agreement.

01Flagship engagement

Scent Identity Strategy

Define what your brand should smell like—and why. We translate your identity, audience, environment, and desired emotional response into a clear sensory foundation.

A luminous hospitality interior shaped through material, atmosphere, and ambient scent.
01The feeling of a brand, translated into a place people remember.

Best for

Brands creating a new experience, refreshing an existing one, or seeking a strategic foundation before product development.

What it can include

  • Brand, audience + environment discovery
  • Visual and sensory direction
  • Fragrance territory exploration
  • A documented scent identity blueprint
The outcome

A distinctive scent direction your team can use consistently across spaces, products, gifting, and future brand moments.

02Signature fragrance

Custom Scent Development

Turn your scent direction into a fragrance that belongs to your brand. Each concept is developed through intentional blending, sampling, feedback, and refinement.

A fragrance-development worktable with scent blotters, amber oils, glass beakers, botanicals, and formula notes.
02Raw materials, careful ratios, and an idea refined into a signature.

Best for

Businesses ready to develop a signature fragrance for an environment, product collection, campaign, or ongoing customer experience.

What it can include

  • Creative fragrance brief
  • Up to three initial scent directions
  • Sampling and guided feedback
  • One refinement round
  • Performance testing in one candle format
The outcome

A considered, ownable fragrance direction designed to express your brand beyond the visual.

03Tangible brand touchpoints

Branded Product Experiences

Extend your identity into candles and home-fragrance products that feel intentional from scent to presentation—not like merchandise with a logo added later.

A bright product-development table with candle, mist, melts, packaging, material samples, and label concepts.
03Every format, finish, and material considered as part of one brand system.

Best for

Retail launches, hospitality touchpoints, client experiences, brand campaigns, and limited-edition collaborations.

What it can include

  • Product and fragrance direction
  • Vessel, label + packaging guidance
  • Co-branding and presentation
  • Production scope and planning
The outcome

A cohesive branded object that carries the feeling of your business into a customer’s space.

04Meaningful moments at scale

Corporate Gifting + Events

Create a gift or event detail that feels personal, elevated, and connected to the occasion. Choose from curated fragrance directions or develop something more custom.

An elevated scent-gifting presentation with boxed candles, room mists, wax melts, ribbon, and custom cards.
04Presentation that makes the recipient feel considered before the box is opened.

Best for

Client appreciation, employee gifting, conferences, brand activations, weddings, and milestone events.

What it can include

  • Curated or custom scent direction
  • Co-branded label and packaging options
  • Quantity and timeline planning
  • Production and presentation coordination
The outcome

A memorable sensory touchpoint recipients will continue to experience after the moment has passed.

01

Recognition

A scent direction that feels unmistakably connected to your identity.

02

Connection

An emotional layer that changes how people experience your brand.

03

Recall

A sensory memory that can remain after the visual moment is over.

Tell us what you are creating. We’ll help identify the right starting point.

Start the conversation
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